TRIGGERED: The anti-Valentine’s Day movement is gaining strength
GEN Z: The start of February is triggering for anyone who isn’t feeling it...
ALL FUN MUST GO: Some Seek to Cancel Valentine’s Day
PUBLIUS SPECIAL GUEST: Holly Swenson, author of Stop, Drop, Grow, & Glow: Forming Deeper and More Joyful Connections with Yourself and Your Children.
WASH POST SAYS: “Let’s be honest.
Valentine’s Day has more potential to hurt, harm, terrorize and traumatize people than anything Halloween serves up.
From the card and carnation campaigns that decimate kids’ self esteem in classrooms to the endless stream of pop-up ads online (“Say I love you with chicken”?), the start of February is triggering for anyone who isn’t feeling it.
Dark hearts have always abounded (I got to know one of them at an anti-Valentine’s Day party before I married him), but the growing crowd of “nopes” is getting more attention — especially from marketers.
And we see around us an uprising, in two ways.
“There are more anti-Valentine’s messages,” said Barbara Bickart, associate professor of marketing at the Questrom School of Business at Boston University. “Like nails, with black, dark daggers.”
Nail designs are a big one — they can say “NOPE,” or “Ew, No” or have tiny middle fingersand hearts slashed by a “no” sign.
Etsy is a parade of snarky T-shirts, cards, candles and candy all aggressively anti-Valentine’s Day. They told me that searches for this kind of merch increased by 14 percent this year compared to last and that anti-Valentine’s Day T-shirts are especially hot this year — 34 percent hotter than they were in 2023.”
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PLUG BOOK: Stop, Drop, Grow, & Glow: Forming Deeper and More Joyful Connections with Yourself and Your Children
BIO: Holly Swenson, author of Stop, Drop, Grow, & Glow: Forming Deeper and More Joyful Connections with Yourself and Your Children, is an experienced Registered Nurse who is actively licensed in Montana. She received her degree from Montana State University and worked at St. Patrick Hospital in Missoula, in the nueuroscience unit.
She is an author (Stop, Drop, Grow, & Glow), wellness blogger, mother of four, and has served on numerous local boards in her community over the years. She brings her scientific knowledge, exceptional organizational/ teamwork skills, work ethic, and client and community focus to Bank of Montana, where she works as the community and business development officer.
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Holly Swenson, author of Stop, Drop, Grow, & Glow: Forming Deeper and More Joyful Connections with Yourself and Your Children.